Wine That Asks “Why?”
Alit is a new kind of wine brand that’s stripping away all of the extra layers between the winemakers (us) and the wine drinker (you). Our goal is to bring you closer to the story of our wine, the people who make it and the place that it comes from.
How We Price It
We believe great wine should be made naturally and with integrity, with no synthetic ingredients or chemicals. We also believe the winemaking process should be shared with everyone, not just “wine people.” So we’re being fully transparent about what it costs us to make wine without compromise.
How We Share It
If we sold our wine the traditional way, through wine distributors and stores, it would cost the consumer at least 3X the price. But when we started alit, we were determined to sell it directly with no middlemen and no retail mark-up. For that reason, alit wine is available for purchase only online and you will pay exactly what it costs us to make the wine, plus a small cut for our team.